Wai Works
Client: Wai Works
An international e-commerce store for pentesting gadgets and ethical-hacking hardware — curating gear for security researchers, from ESP32 tools and SDR radios to LoRa/Meshtastic mesh communicators. A niche catalog that needed clear structure so buyers could navigate deep, technical product ranges.
The Brief
An international e-commerce store for pentesting gadgets and ethical-hacking hardware — curating gear for security researchers, from ESP32 tools and SDR radios to LoRa/Meshtastic mesh communicators. A niche catalog that needed clear structure so buyers could navigate deep, technical product ranges.
What I Delivered
A WooCommerce storefront with an eleven-category product taxonomy (multi-tool devices, wireless/RF, Wi-Fi, RFID/NFC, USB/HID, IoT, microcontrollers, off-grid mesh, auth/crypto, accessories, bundles), curated beginner-friendly starter kits to lower the entry barrier, a raffle + newsletter capture mechanic, trust-signal sections, and international tracked-shipping setup with a free-delivery threshold.
The Outcome
Live international storefront with a deep, well-structured catalog and a starter-kit funnel for newcomers. Successfully converting niche technical audience globally.
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